Showing posts with label audiences. Show all posts
Showing posts with label audiences. Show all posts

September 18, 2014

Anything Worth Saying


In the words of Aaron Shust...

Give me words to speak
Don't let my spirit sleep
Cause I can't think of anything worth saying

So is the lament of the lonely blogger. I'm sure Mr. Shust was thinking of bloggers when he penned the lyrics to Give Me Words to Speak.

Give me words to speak
My blog is feeling weak
Cause no one really cares what I've been saying

That's gotta be the long lost chorus that didn't make it into the public EP release of Whispered and Shouted -- a great easy-listening Christian CD, by the way.

Moms' Night Out, my favorite faith-based film of 2014, opens with our hero, Allyson, typing, "I am a mommy blogger… I have 3 followers. Yesterday I had 4, so that's awesome."

Wow, can I relate. Although, according to my tracking software, last week's post reached a few more eyes than normal. Which is a good thing.

Except…

I'm not sure my words were received as intended.

I'm supposed to be sharing in this post some wonderful nuggets of wisdom from the superbly talented screenwriter of Moms' Night Out, Andrea Nasfell.

But…

I wanted to clear up any misconceptions that may have surfaced from my post imploring Christian filmmakers to take risks and raise their standards.

First, I didn't mean to imply that all Christian movies released in the time period between What If… and Moms' Night Out were bad movies. On the contrary, Christian cinema is progressing in the right direction, both aesthetically and message-wise. Yes, there have been Christian movies that fall into one or more categories of too preachy, meandering story, inconsistent acting -- but a similar percentage (probably a higher percentage, actually) of mainstream movies fall into the exact same categories.

I've produced two feature films that definitely fall into more than one of those categories!

It's not my intention to tear down any films or filmmakers, which is why I didn't reference specific titles. Still, specific mentions or not, speculative deduction can bring a number of titles to readers' minds. If that's the case, there's a good chance the reader feels the same way about certain movies. I can live with that.

But… as a filmmaker myself, I know how personal these projects can be and to hear negative comments, directly or indirectly, can spur emotions that debilitate and invoke fear of future failure. I know from experience! And I hate those feelings!

Or they spur anger over the idiot typing them.

Either way, the last thing I want to do is tear down Christian filmmakers. I'm trying to encourage, but I suspect that sentiment may not have been completely evident.

I'm not taking back my plea to make better movies, but I'm not implying that the majority of Christian movies in the market today are bad. I've seen probably 40-50 Christian movies in the last five years and I didn't hate a single one of them. Every one had redeeming qualities that I could appreciate, if not for my own personal growth, for the potential growth they could encourage in other audience members.

And that is the key. If a movie has the power to speak to somebody, anybody, in a way that can improve his or her life, that movie is a worthy tool in God's belt.

I have so much to say on this topic, but I don't know if any of it is worth saying, so I'll just Shust my mouth for now.

September 11, 2014

Christian cinema needs to take more risks

"God chose to introduce Himself to us in the first verse of Genesis as a Creator. And yet so few Christians really understand the power of creativity to influence the culture." -- Phil Cooke

Three years ago I saw a movie that forever changed my perception of Christian cinema. What If..., directed by Dallas Jenkins, proved that faith-based films didn't have to be plagued by poor production value, underwhelming acting, meandering story lines, and heavy handed preachiness. Finally, I had found a Christian movie I wasn't embarrassed to share with my non-believing friends.

Unfortunately, What If... didn't start a new trend. High quality faith-based movies are still the exception, but church audiences tend to give them a free pass because the filmmakers are "doing God's work." Really, does a movie have to look pretty to be effective?

Yes. It does.

I'm not talking pretty in the sense of beautiful scenery, gorgeous stars, and shiny plot points (though it's not like any of those elements are bad!). I'm talking about faith-based films meeting the production standards of the secular motion pictures that dominate the box office. There's no reason Christian cinema shouldn't be held to the same standards as, say, Dallas Buyers Club or Captain Phillips or The Hangover, part 8.

It's time for Christian filmmakers to raise their own bars. It's time to bring story to the forefront and let the message come out organically instead of forcing it down the audience's throat. It's time to employ talented folks who may not share our worldview, but who bring world-class sensibilities to any and all stages of production.

It's time to take the kid gloves off and tackle some of the bigger issues that are running this world into the ground. Or, on a lighter note, it's time to crack some jokes about ourselves and tear down that wall that separates the overly pious from the shunned bystanders.

Now, What If... isn't a movie that risks a lot, but its production value ranks up there with mainstream Hollywood cinema. The script is tight, the acting is solid, the direction is spot-on, and the overall feel is unlike most faith-based films available today.


New on DVD last week is a faith-based film that rivals What If... as my favorite Christian movie of the last decade. At times riotous, always heartfelt, and undeniably relatable to me as a stay-at-home dad, Moms' Night Out finally continues the trend I'd wanted What If... to ignite. It's no coincidence that Moms' Night Out is written by What If... screenwriter Andrea Nasfell, who will join me in my next blog entry to share some of the backstory behind Moms' Night Out.

I can't recommend Moms' Night Out and What If… enough. To me, they set the standard for what faith-based films should be. Are they perfect? Of course not. No movie is. But strip away the Christian message (which isn't nauseatingly forced down the throats of the audience), and these movies look like they belong in the same category as typical wide-release Hollywood fare.

And that is what makes them effective.

June 9, 2014

I'm crying because I didn't think of this

There are things I wish I would have created. Like the iPhone and Disney World.

Then there are things I'm happy I didn't create. Like sauerkraut and The Real Housewives of Wherever.

This brilliantly funny book falls into the former category:


I mean, come on. It's cute, funny, and so ridiculously simple. Like me. Except for the cute and funny part.

Can you guess from the title what it's about?

No. It's not about baby goats. Or Storck Chocolates.

It's a bunch of pictures of kids crying with captions explaining the reasons they are crying.

So simple. So brilliant. Like me. Except for the brilliant part.

It all started with the blog of a father raising his kids during the day while moonlighting in a creative field. Sounds a little familiar.

I'm inspired now to change the content of my blog. From now on, I'm going to go around to parks, beaches, schools, and church nurseries to make kids cry so I can take their picture and make up funny captions.

Wait a sec. Kids cry enough on their own. For reasons more ridiculous than I could ever invent. And that's what makes Greg Pembroke's book and blog so brilliantly simple and charming. Like me. Except for the brilliantly charming part.

As a parent of three creatures that can go from sobs to laughter and back again in less time than it takes me to forget what I'm looking for in the fridge, Reasons My Kid is Crying struck a chord with me and is sure to do the same for other child overlords.

That's what creators need to do. Create things that resonate with an audience. It doesn't have to strike a chord with every audience, but it needs to connect to some audience. And it's not always about the size of the audience but the loyalty of the audience.

I know there's an audience out there for my Naked Gun soap opera. A big, loyal audience, aged 18-49, that spends a lot of money on products they see in commercials.

But I digress.

Hey, how about my own contribution to Reasons My Kid is Crying?: